better company

PRACTICAL ADVICE. REAL CHANGE.

How We Work
Together

I work with agency and consultancy leaders on two things: the structural, operational and cultural drag that makes growth feel harder than it should, and the shift AI is forcing, from taking orders and billing hours to driving growth and creating value. Every engagement is shaped around what your agency actually needs, but the path is consistent: understand what’s happening, fix what matters, and sustain the change.

Jack Skeels

HOW I TYPICALLY WORK

A clear path from insight to impact.

1

Diagnose

Understand what’s happening, what’s working, and what’s possible.

2

Fix

Tackle the right problems with focused, hands-on engagement.

3

Sustain

Keep the momentum going with ongoing advisory, coaching, or fractional leadership.

START HERE

The Client Value Map

An interactive half-day workshop

Which of your clients can carry you across, and which are exposed? We work it out together, in one session with your leadership team. You leave with a baseline you can measure your changes against. Measurement leads to better management.

  • For your leadership team: 3–7 people, 3–4 hours
  • Introductory training: how your work splits between assembly and judgment, the client grid, and the four moves
  • Your top clients scored and mapped
  • Your baseline: judgment share of revenue, and exposure by quadrant
  • Goals for 6 and 12 months, and a 90-day plan for one client

$4,000

Pilot offer: $2,500 through November 12

Optional 90-day re-score: $1,500

The Client Value Chain Diagnostic

The workshop, plus your clients in the room

  • Includes the Client Value Map workshop
  • Leadership interviews
  • Value conversations with 3–4 of your clients, facilitated by me, with your account staff asking the questions
  • Your account team learns how to ask clients what they value, and keeps doing it
  • Where value is created and lost across your client lifecycle, from first conversation to renewal
  • Written readout and recommended first moves

$15,000

THE WHOLE-AGENCY OPTION

The Agency
Diagnostic

A comprehensive assessment of your agency, in two parts. The first looks at drag: strategy, operations, financials, organizational structure, culture, leadership dynamics and incentive design. The second looks at value: how your clients see what you do, what they’re really paying for, your competitive position, and where AI is going to put pressure on your fees.

Includes an employee sentiment survey, leadership interviews, and an AI-assisted analysis. You get one findings report: what’s working, what isn’t, which numbers can improve and by how much, and your options. Some clients take the report and run with it on their own. That’s fine.

INSIGHT FIRST. A STRONGER AGENCY NEXT.

Under 25 people

$3,500

25 – 75 people

$7,500

75+ people

By
conversation

Up to 25% of the diagnostic fee may be credited toward a transformation program booked within 60 days.

BOOK A CONVERSATION

THE DIAGNOSTIC TELLS US WHAT TO WORK ON.

Here’s How We
Work on It.

Every agency is different. Based on what we learn in the diagnostic, we typically work together in one or both of these ways.

FIX IT

The Work

Focused, time-bound programs to solve specific problems.

Transformation Programs

Topic-specific engagements delivered over three months with your people, on real projects, in real time. Most follow one of two paths: getting the drag out (The Workstream Program), or building client value and deep expertise (The Drive to Value).

$25,000 – $35,000
per program
(2–4 months + 30-day support)

Departmental Development
& Advisory

Restructure and develop a specific team or function, combining advisory with hands-on coaching.

$4,000 – $8,000
per month
Three-month minimum.
DISCUSS A TRANSFORMATION PROGRAM →

SUSTAIN IT

Ongoing relationships to keep your agency moving forward.

CEO & Leadership Coaching

Individual-focused, goal-driven development for founders, CEOs, and senior leaders.

$6,000 – $7,500
3-month coaching block
(13–15 sessions)

Leadership Advisory

Ongoing access for the CEO and leadership team on strategy, organization, AI readiness, and more.

$2,500 – $4,500
per month
(Month 1: $5,000 – $8,000)

Fractional Leadership

Embedded operational leadership — fractional COO, PMO director, or similar roles.

$8,000 – $12,000
quarter-time
$16,000 – $22,000
half-time
EXPLORE ONGOING SUPPORT →

ADDITIONAL WAYS TO WORK TOGETHER

Workshops, Offsites & Speaking

Facilitated sessions for leadership teams or the full agency — on-site or remote. Includes targeted skill workshops, annual planning and strategy offsites, and conference or event speaking.

Workshop (half-day or full-day)$5,000 – $8,000
Offsite / annual planning$8,000 – $12,000
Speaking engagementBy arrangement
Industry group or association event50% off standard rates

Travel and expenses are additional, billed at cost with no markup.

READY TO TALK?

Book 30 minutes — no pitch, no deck.

SCHEDULE A CONVERSATION

“I can honestly say that you uniquely have had an outsized impact on my life that few have. I’m very grateful for that and it’s been a huge benefit for me throughout my career.”

— Former client